It takes a lot to write epic blog posts so of course, you wanna make sure your articles are read once you publish them, right? If you want people to read what it is that you have written, then the question of how best to draw them in with a clever and engaging headline may prove challenging. So, you wanna find out how to boost click through rates?
Did you know that blog titles are one of the most important aspects of your blog post?
You’re probably wondering why this is. . .
Well, the title is the first thing readers will see. If the blog post’s headline doesn’t interest the reader then that means they won’t click to go to your blog. But no worries, I’m here to give you everything that you need to create bomb headlines that boost clickthrough rates for blog posts.
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What is a clickthrough rate (CTR)?
A clickthrough rate (CTR) is a way advertisers measure their success with online advertisements. A high CTR means more people are clicking through ads and going directly from there to purchase products being sold by those ads’ sponsors; this type of result can mean higher profits for companies who run them as well as greater exposure and better reputation among consumers for sponsoring brands themselves.
Clickthrough rates accurately reflect blog engagement. CTR is calculated by dividing the number of clicks on a specific link or advertisement to the total amount of impressions it has received.
How do I boost my blog's CTR?
Running a successful blog is based on many different factors. The title is only a part of what you will need to get readers to actually click on your blog’s url.
Other elements that increase the click through rate:
- Meta description
- Relevance
- Keywords
- Being strategic
Meta Description
Meta descriptions are brief summaries of a webpage that typically appear below the page title in search engine results pages. They share important information about your website and encourage visitors to explore more on your site.
The importance of meta descriptions is highlighted in a recent study by HubSpot which found that the click through rate on well-crafted, compelling meta descriptions was 8 times higher than those without.
Side Note: You can tailor the meta description to display what you choose. I like adding an action word and using the page title instead of the site title.
Relevance
Relevance is a powerful tool when it comes to writing blog titles. By using the right combination of words, you can attract more readers and help them find your content with ease.
Keywords
Many people struggle with how best to optimize their headlines so that they rank higher in search results – while still enticing the reader to click. Using the most important keyword in the blog headline will help with this – and to rank as well.
Download a FREE Copy of 200+ Blog Headlines that Convert
Tips on How Increase CTR for Blog Posts
1 - Be strategic when generating blog titles
There are hundreds of catchy high-converting blog post titles. Make it interesting for your readers.
Try to keep it short & use action words are high converting!
Get a free list of 100 action words and start increasing traffic to your website.
- Use Numbers and Lists
- Entice the Reader
- Use Action Verbs
Use Numbers and Lists
Using numbers in your title helps your headline stand out. For whatever reason, it’s said that people are drawn to numbers and lists. So this might be including the year (2022), 5 Ways to _____, 15 Best Summer Dresses ____, etc.
Entice the Reader
The title of your blog post is the first impression you make on people. It needs to be catchy and engaging, but also well-written so that it can stand out from other posts.
Use Action Verbs/Term
It’s said that you can see up to a 30% increase in the click through rate with your title.
What are some action words that will help boost your click through rates? Here’s a list of our favorite action verbs that can help you when brainstorming titles.
2 - Save Time with a Blog Title Generator
Use the CoSchedule Headline Analyzer
So, the CoSchedule Headline Analyzer is a free tool that analyzes the title you enter and scores it on the overall structure, grammar, readability of your headline, and if it’s too long or too wordy. It also gives you tips on how to possibly improve it.
Side Note: CoSchedule makes you enter your name, email address, and website in order to use this tool. While it’s the perfect solution, it can be somewhat useful to some. I used this when I first started blogging.
3 - Apply SEO for Increasing CTR
If you are not familiar with SEO, you will definitely wanna get familiar – real quick! SEO stands for Search Engine Optimization. Part of the SEO process is using keywords and phrases that describe what your content is about. Keyword research tools tell you how often certain words and phrases are searched and how those searches change over time.
If you would like help with learning SEO tactics, I highly recommend this ebook that I personally learned a lot from.
If your primary objective is SEO, it’s imperative that you use:
- the main keyword(s)
- keep it short
This makes it possible for people to find your website via search engines. There are different tools that you can use to search for keywords. While, I’ve used them all, I currently personally use Ahrefs. I have used free tools in the beginning however I discovered how ineffective they are and it cost me big time.
I know how it is in the beginning so if you are like I was and want a keyword search tool that’s affordable and still somewhat effective I recommend this one.
Here are my top 4 picks to choose from:
- KeySearch – this is the best alternative if you are on a tight budget. It’s only $13.60 a month (through this link and with the code KSDISC).
- The Keyword Finder
- SEMRush – is on the higher end however offers great features. They offer a free 7-day trial.
- Ahrefs – this one is also on the higher end. They offer great features are a 7-day trial for $7.
You want to search for low-competition keywords. You want words and/or phrases that are being searched often AND what you want your post to rank for.
For SEO purposes, the title should be 60 characters or less. It’s important because if your title is longer than 60 characters, Google will randomly cut off your title/headline with a […]. Try to avoid this when you can but it’s not always easy while keeping the other tips in mind.
4 - Choose a blog title style that will increase the CTR
There are a number of styles that are used when creating titles that convert. These types are the most commonly used:
- Educational
- Questions
- Comparison
- Trendy Topics
- Secrets
- Shock
- Tips & Tricks
- Wonderstruck
- Fearful
- Be the Expert
- Importance
- How-To
- Relate to Your Audience
- Fun
- Data-Driven Life Lessons
Some Examples of Titles that Covert & Boost CTR
- [#] Things Your ______ Doesn’t Tell You
- Stop! _________ Is Not __________
- The Dos and Dont’s Of __________
- [#] Mistakes You’ll Never Make Again
- How To ______ : [#] Tips Experts Swear By
- I Don’t Regret______. But Here’s What I Would Do Differently!
If you want more examples and the option to keep a copy for yourself, be sure to grab it below.
Tips to get more clicks on your blog posts (CTR):
- Use strong short and long-tail keywords
- Use numbers and lists
- Use action words
- Must express what the post is about – clearly!
- Think about your audience and what they want
- Consider the who? what? when? where? and why? when writing the headline/title and the actual post
- Invest enough time in creating the headline/title
Did you find this information useful? Let me know by leaving a comment below.